Silver CIty

Silver City Celebrates 40 Years in Ocala!

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Today we’re proud to announce our 40th year anniversary proudly serving as a coin and jewelry store in Ocala. To commemorate this achievement we have minted a special 40th anniversary silver bar, with our own handmade artwork celebrating our Florida heritage with a drawing of a Florida Cracker. But instead of discussing our inventory, today we wanted to talk about our staff and our connection to the community.

We are your neighbors, your classmates, teachers and friends!

At Silver City each of our employees grew up in Ocala, and we have graduates of Vanguard High School, North Marion High School, and Ocala High School. Since 2000 we also had employees who were Belleview High School, Lake Weir High School, and Forest High School graduates. In addition to that, we have multiple graduates of the University of Florida and the College of Central Florida.

The best jewelers in Ocala and the best coaches!

We also have many employees who are or have been volunteer coaches in youth sports across the city. We have coached MCYFL across multiple teams in Jr. and Sr. divisions, high school sports at Vanguard and Forest, and other middle school school sports at the YMCA and other youth leagues. Currently, our own James Stone is proud to say “Go Saints” as an assistant coach for track and basketball at St. John Lutheran School.

A part of the Ocala jewelry scene and Ocala music scene!

Our connection to the community isn’t just limited to business and sports, our own Larry and David Stone are both currently part of the Tilted Kilt house band, and have played in bands in Ocala and Central Florida for over 40 years. They currently perform several Thursdays each month at the Tilted Kilt next door to our location.

We have participated in many other parts of the community from clubs to politics!

In addition to donating to many Ocala events and foundations, as well as many high school organizations and clubs, we have also been parts of many Ocala social clubs and been active members in Ocala politics. We have regularly given volunteer guest lectures at Ocala schools including most recently at Trinity Catholic High School. We have even helped the Ocala Police Department as currency experts to determine whether money is counterfeit.

Serving Ocala for 40 years and we intend to serve it for at least 40 more.

Each of us were born and raised in Ocala and none of us have any intention to move away, we intend to continue working toward being more than just a successful business, but a cornerstone of the community. We know that without the love and support of Ocala we couldn’t have made it to where we are, and so we want to do more then just be Ocala’s best jewelry store, we want to give back and be people that you are pleased to see at the local grocery store, or happy to sit next to in the stands at the local ball game. Its thanks to you all that we have made it 40 years so far, and we hope that you will join us for 40 more.

Thanks for reading, keep checking back with us for more articles and information.

If you are interesting our new silver bar, please call our coin department at (352) 732-0185

We will be closed for Black Friday, Here’s a citrine to celebrate Thanksgiving!

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In a lot of places it’s starting to feel like Thanksgiving is becoming nothing more then Black Friday Eve. At Silver City, we always try to recognize that the most important things in life are family and friends, and so this year we will be closing from Thanksgiving through the weekend.

Don’t fall for deceptively large discounts in jewelry

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It’s not uncommon to see 75% off or 80% off of a jewelry item in department stores, or certain jewelry stores- Is this really a good deal? Many of the times we see people pay far too much for a piece, it was because a dishonest store told them it was extremely marked down. Let Silver City jewelers explain why this happens and why those huge percent off “deals” are actually just a dishonest sales technique!

When a jewelry manufacturer sells pieces to a store, they sell it for a certain cost and usually suggest a retail price, starting at 2 times that value. For instance, a manufacturer may sell a gold wedding band to a store for $50.00, the store pays the manufacturer that $50.00 and then tries to sell the wedding band to their customers for $100.00. That is the normal behavior of retail stores. However, in order to entice customers into thinking they are getting a much better deal, there is a shady practice of putting a much larger price on the pieces sticker and then saying that its been discounted by a huge percent. The store can take the wedding band that they paid $50.00 for, put a price tag on it of 300$, and then say they are selling it for 66% off, at $100.00. When that happens and the customer buys it for $100.00 because they think they got a special deal, they really paid the full retail price. Worse then that, what happens more often is that a company will take a $50.00 ring, put a price sticker on it of $600.00 and then say they are selling it for 66% off, at $200.00. A customer who buys that ring thinks they saved 66% when they really paid much more then they should have.

As you can see, its easy for companies to put an extremely unfair sticker price on a piece just so they can say they are selling it at a huge discount. Don’t fall for it! Companies all over the world are trying to trick customers into thinking they are getting a much better deal then they really are by putting big %off signs on their jewelry while selling the pieces for as much or more then honest stores.

Of course for someone who isn’t a trained jeweler, it can be very difficult to understand what a retail price on a piece should be. Our advice is to look at the bottomline of the actual price they are charging for the piece, and ignore any discounts or % off signs. On top of that, we advise typically avoiding shopping at stores who advertise huge % off discounts because they likely have huge unfair prices on all of their pieces and the ones without discounts may still be priced at 5 to 10 times higher then what an honest store would charge.

We hope you enjoyed this informative article! If you liked it let us know, and keep an eye out for more like this in the future.

A beautiful emerald to celebrate Dawn’s return!

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After 18 long months of absence taking care of personal business, Mrs. Dawn Moore aka Mrs. GEM has come back to Silver City for a limited time! Mrs. Dawn has been missed by many of our customers and ourselves for the past year and a half and we are so glad to have her back for the next few weeks.

Mrs. Dawn will be with us every Thursday for the next three weeks if you would like to visit!

Why Jewelry is Fun!

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Written by our sales lady, Ashley Stone.


I love jewelry! Matching my jewelry with my day to day outfits is so fun! Adding that pop of color to a simpler outfit makes that statement I am going for. I also get enjoyment when I wear my diamond cross pendant with a simple, elegant white gold chain. Expressing my religion is very important to me and an important part to who I am as a person, therefore it brings me joy wearing those pieces of jewelry.

I love how jewelry is an expression of oneself and really has no right or wrong to it, because everyone is different and has different tastes. From the trends of layering multiple chains together, to stacking rings on the same finger, jewelry is meant to be a reflection of who you are! For instance, when i wear my pearl necklace with my white gold and diamond dangle pearl earrings it makes me feel sophisticated and classic! Others may say, “pearls are so out of style” but that is just another example of how jewelry unique to each individual. I am more of a subtle jewelry wearer because thats the kind of person I am, quiet and traditional. I do not care for large, gaudy cocktail rings, or large colored gemstone rings….and yet still love my diamonds and amethyst dangle earrings. Others love that big, loud style and it looks great on them…more power to ya! =)

Most importantly, Jewelry also often has a lot of sentimental attachment- more than likely many of our customers have seen me wear a yellow gold omega chain. I love that chain because it was given to me by a special family member, and jewelry is unique in that often its a gift that someone can keep their entire life if they take care of it. There aren’t many other things you can give a high schooler that they will still love when they are 40. I love my iPad and my iPhone, but in 5 years they will be completely obsolete and practically worthless. The jewelry I’ve been given will last me my whole lifetime, and then I hope to be able to pass them down!

I hope you enjoyed this lil article, I promise to write you guys something again soon!

We Size Rings

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If you need a ring sized in Ocala, Silver City is the best place to get it done.

Sizing up

When we make a ring bigger, our jeweler cuts the shank (the bottom of the ring) and solders in a new piece of gold (or silver), then smooths and polishes it so that you virtually can’t tell it was ever worked on. The price for sizing up a ring starts at $30.00 and goes up, depending upon how large you need it.

Sizing down

When making a ring smaller, our jeweler carefully cuts out the piece of gold, solders the shank back together, adding the previously removed piece back into the shank to give it extra strength and thickness. Sizing rings down normally runs $24.00 no matter how many sizes you need to go down to.


In times where a rings shank is mostly destroyed or so thin or brittle it can no longer hold together, we can replace a rings shank with a new, thicker piece to give your ring decades more life.

We can normally have it done in one business day, Monday to Friday

Our team of expert Jewelers usually finish any ring sizing in approximately 24 hours from the time you dropped it off.

We Adjust Watch Bands

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Is your watch too big ?
Having trouble finding a place in Ocala to get your watch band sized or adjusted? At Silver City we can take links out of any watch, no matter what brand.

Invicta, Rolex, Fossil, Tag Heuer, Timex- We can adjust them all!

We also do it while you wait, for only $10.00.

There’s no need to deal with a watch that doesn’t fit right- Come visit us today!

Why Shop at Silver City?

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Call us old fashioned, but we believe that the key to success is doing the best job we can for our customers: quality jewelry, superior service, and honest pricing. We offer the best value whether you are looking for a large diamond or a simple watch battery.

We offer real quality and service-

At Silver City we hand choose the jewelry pieces we carry with the highest quality standards. We only sell pieces that are built to last, using solid metal and secure settings. We also promise to only sell pieces that we can service ourselves, whether cleaning or repairing.

Trained and Educated at the highest levels-

At Silver City we have over 100 years of combined jewelry experience and three GIA educated employees. Our master jeweler has been working with jewelry for 50 years and has worked for several of the largest jewelry companies in the world including national department stores and global internet retailers.

We will compete to give you a better price then anyone, even internet retailers-

At Silver City we want to give you a better deal then you can get anywhere else, including the large internet jewelry retailers. We offer our customers a way to buy local without having to pay extra.

A Local Business, Part of the Community-

Silver City has been in business for nearly 40 years, operating in Ocala where each of our employees was raised and educated. We are neighbors, friends, classmates and relatives. We want to be people you are proud of and a business that you recommend.

Thank you for reading, call us anytime at (352) 732-0185 or Email us at

What Can Silver City Do For You?

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We’re Silver City, the best place to buy jewelry in Ocala. What can we do for you?

Brand New Designer Jewelry- Ocala’s Largest Jewelry Showroom

We sell gold, silver, and platinum jewelry hand chosen by our expert professionals. We have it all: rings, necklaces, bracelets, engagement rings, and earrings. We also have a large inventory of Diamonds and two GIA Diamonds Graduates on staff.

We do watches! Battery replacement and Band adjustments for only ten dollars!

Thats right, we are Ocala’s best place to get a watch battery replaced, your band sized, or nearly any other watch repair. We are also authorized Citizen and Seiko dealers with a wide selection of brand new watch models. We have a large selection of estate Rolex watches, freshly refurbished by our master jeweler and watchmaker.

Expert Jewelry repair- Service thats hard to find anymore.

We can size rings, replace stones, repair prongs, solder back chains, and repair almost any piece of jewelry made of gold, silver, or platinum. Most of our repairs are finished in 24 hours or less for a price that you can afford.

We sell unique estate jewelry and we make custom pieces!

For the customer who appreciates handcrafted pieces, give us your design and we can make it ourselves. Or for those who wish to own a piece of history and culture, we have turquoise Indian jewelry, squash-blossom necklaces, hand carved cameos, and other many other beautiful relics of a bygone era.

We also buy and trade gold, silver, platinum and diamonds.

Bring in your pieces and we will quickly give you a free offer with absolutely no obligation. Turn your old unused jewelry into money for something you want!

We are the largest coin and bullion dealer in Central Florida.

For more information on coins or bullion visit our sister website or click the coins tab in the menus bar.

Have questions? Call us today at(352) 732-0185 or Email us at